- Level: Professional Postgraduate
- Intakes: Monthly
Study Mode: Part Time
Duration: 12 months
EXECUTIVE MASTERS IN BUSINESS ADMINISTRATION (BRAND MANAGEMENT)
The Executive Masters in Business Administration (Brand Management) is designed to assist students to plan, build and implement a compelling brand from brief to creation and implementation. The programme will delve into the importance of determining the personality and character of a brand and how it influences the customer experience through employees and external audiences.
This course is highly relevant for communication professionals as it takes a more balanced perspective and recognizes the importance of other stakeholders as brand builders to ensure a coherent promise across all stakeholders groups.
Upon successful completion of the programme, students will be able to:
- Devise a powerful brand vision,
- Understand the organizational culture’s importance in brand building,
- Align employee values with commitment to the brand,
- Devise mechanisms for maintaining focus on achieving brand objectives,
- Identify the forces enhancing or impeding brand strategy, and
- Competently contribute to the strategic development of the brand’s positioning and personality.
Students will be assessed through a combination of assignments, case studies and examinations.
- Strategic Management
- Leading E-Strategy
- Strategic Marketing Management
- Strategic Human Resource Management
- Accounting and Finance for Managers
- Brands and Brand Equity
- Building Brands
- Brand Extension, Consolidation and Co-Branding
- Consumer-Oriented Measures of Brand Equity
- Consumer Psychology & Persuasion Strategies
*The Subjects listed above are merely indicative and may be subject to change.
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Intakes & Requirements
- A recognised Bachelor's or Executive Bachelor’s degree, OR
- Diploma / STPM / A-level / Matriculation for mature students above the age of 25 with minimum 3 years relevant work experience.
Local Student Fee Structure:
|Tution Fees||EZ Payment Plan|
|RM 20,000||RM 2,000 x 10 months|
SAVE 10% of Your Tuition Fees with Lump Sum Payment!
(Including Payments Made via Credit Card Flexi Plan).
* All fees listed may be subject to change. The Fees above do not include living expenses and accommodation. Payment can be made by Cash, Cheque, Credit Card Flexi Payment Plans, EPF withdrawals or claimable via HRDF. Kindly enquire about the 0% Interest Payment Plans / Flexi Pay or financial plans that you may be eligible for.